Illustrating interior and architectural spaces and structures in the best light possible demands a surprising range of finely honed, creative skills. And whilst an estate agent may be equipped with professional equipment, the demanding levels of skill required for capturing a property in its best light will always be missing.
Agents should, however, be able to recognize the difference between good and poor photos and refrain from the latter where prospective buyers will see them. With that in mind, substandard photography within the estate agency realm is all too commonplace, which both agents and sellers alike are seemingly willing to accept, even when it comes to posting photos of your property onto fiercely competitive web portals (such as RightMove, Zoopla, Prime Location, etc.) as well as into some of the advertising.
To this end, paying to have professional photographs is not really expensive when you consider the benefits.
It stands to reason then, that a professionally shot and presented property is a must, particularly as the usage of property web portals becomes increasingly common place prior to a potential buyer or renter even considering a property.
Some agents use only pictures taken by professional photographers, because, as one agent put it, “if the photos look shoddy or unprofessional, not only are buyers going to find your property unappealing, they’re going to associate you with being shoddy and unprofessional”.
When you choose to have high quality professional images to market your properties, you stand to gain by:
- Reducing marketing time
- Attracting more viewers/leads
- Entertaining higher offers/selling price
- Achieving a faster sale of your home
Studies have shown that quality professional photography can result in higher sale prices/rental income. By looking at an agency’s web site and how much they put into marketing a property online, home proprietors can pretty much tell the level of service they’re going to get. This then extends to the traditional methods of estate agency marketing, where your property must pop amongst the pages of the regional newspaper, making the skills of the photographer ever more important.
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